How to Develop a Profitable Merchandise Mix
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While the metrics are meaningful, products that have a mediocre profit contribution, but notably are bestsellers driving customer response, still are key items in your merchandise mix. Items that are brand-enhancing or that round out your product line are valuable to the mix.
Each organization emphasizes a prerequisite for success. So it's important to set benchmarks for individual items and product categories so you can uniformly evaluate performance.
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- People:
- Gina Valentino
- J. Schmid
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