Strategy: Cost-Cutting, Revenue-Building Checklists ’09
Don’t cut recklessly; it’ll cost you
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4. Reduce the number of version changes. Don’t repaginate every time you mail — versioning is expensive. Try a simple front cover change. Print to mail three times, changing just the front cover. You can produce two extra covers for less than $1,000 per cover change.
5. Save postage using add-a-name. This age-old process of adding one or two records to a carrier route to qualify for a discount where you were previously short of the 10-per-carrier-route requirement works. The records added bring your postal costs down.
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