Strategy: Cost-Cutting, Revenue-Building Checklists ’09
Don’t cut recklessly; it’ll cost you
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3. Reduce paper costs. Paper prices have been coming down, so push your printer to ensure these savings are passed on to you. Get a competitive bid from a reliable catalog paper merchant. Consider buying your own paper and managing its use as a way to control costs. Don’t just switch to a lower-weight paper or a super cal sheet (i.e., SCA) without first testing the effect on response. Lost sales can more than offset the savings.
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