Strategy: Cost-Cutting, Revenue-Building Checklists ’09
Don’t cut recklessly; it’ll cost you
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2. Stop mailing rental multibuyers generated from the co-op databases. There’s a 25 percent to 30 percent duplication rate from one co-op to another. Rental multis created from co-ops against co-ops generally don’t perform well, although rentals against rentals, and rentals against co-ops, are fine.
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