Strategy: Cost-Cutting, Revenue-Building Checklists ’09
Don’t cut recklessly; it’ll cost you
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
5 Steps to Cut Costs
For this list, consider first and foremost a tactic I’ve strongly recommended in past columns: co-mailing (even for smaller mailers); then take it from there …
1. Stop mailing one-time-only Internet buyers. Most first-time Internet buyers never make a second purchase. They were surfing the Web for a specific item they wanted, so mailing them catalogs has little impact. Start by eliminating them from your circ plan.
0 Comments
View Comments
Related Content
Comments