Strategy: Cost-Cutting, Revenue-Building Checklists ’09
Don’t cut recklessly; it’ll cost you
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Reducing circ will reduce the amount of business you do through the Internet (the catalog remains the largest single driver of traffic to the Web — see my February column for more on that).
Above all else, don’t let your 12-month buyer count decrease. With this in mind, here’s my five-step economic checklist for reducing expenses, followed by a three-step plan to increase your revenue affordably.
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