A Chat With Harvey Dean, president/CEO, Pitsco

CS: What is your annual circulation?
Dean: We produce 15 different catalogs with a circulation over 1 million.

CS: What are your primary customer demographics?
Dean: Our customers are primarily grades six to 10 technology and science teachers.

CS: How did the company/catalog get started?
Dean: Two other teachers and I started it as an after-school venture. We each put $50 into the venture. They sold their thirds to me within the first four years. My wife and I then went full time in 1975. They both continued teaching and have since retired.