50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

CHANNEL INTEGRATION

1. Assess your profitability by channel.
“When you dig down into the core of the numbers by channel, it’s an eye-opening experience. There are a lot of people over the next few years who’ll have radical changes in their marketing mix.”
Jason Marshall, Gaiam
“Finding the Perfect Balance,” June, All About ROI