50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

15. Get the goods on tape.
Directly contact your best customers and ask them for video testimonials. If some of your best customers are located near your offices, then by all means go to the places of their choice and shoot some video testimonials.
Jim Gilbert, Gilbert Direct Marketing
“How to Easily and Cost Effectively Add Video,” Sept. 28, AllAboutROIMag.com columns