50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

13. Empower consumers to write content.
Getting customers involved is the best way to create a destination site, while providing content you wouldn’t be able to create otherwise. Ratings and reviews, comments, and other original, unbiased content are great ways to keep customers engaged to drive return visits.
Scott Todaro, Demandware
“Build Content You Can Bank On,” Feb. 24, Catalog Success: Tactics & Tips