50 Best Multichannel, Retail, E-commerce and Catalog Marketing Tips of 2009

By Compiled The All About Roi Staff

10. How to make the best offer possible.
The best kind of offer encourages people to buy faster, contains a reply-by date and a minimum order size, is exclusively a product of yours or a gift with your logo and URL screened on to make it yours, and is easy to fulfill with online coupons and gift cards, both of which can be emailed digitally, for example, with no postage or breakage.
Carol Worthington-Levy, Lenser
IndustryEye Shop Talk section, “5 Creative Ways to Make a Good Offer,” June, All About ROI