Cover Story: 50 Best Tips of 2009

8. Try free services like Twilert and Google Alerts.
These tools let you pick specific search phrases and then automatically email “mentions” to you on a schedule you choose. For search words, the possibilities are endless: company name, key products, services and more. You may find a blogger or two that loves your brand. These brand evangelists have the power to drive the masses in your direction. They can help increase traffic — and even sales — and they’re some of the best people to engage with online.
Bryan Jennewein, infoGROUP
“3 Ways to Make Social Media Work for You,” Sept. 1, The ROI Report