Mobile Musings: 4 Mobile Marketing Best Practices for 2013

The other two companies, again, like clockwork, send me a text with my current mobile coupons and then another text when the coupons are about to expire. Honestly, I don't even read the texts and haven't even clicked through to the mobile coupons in at least a year.

In contrast, I kept a Walgreens’ ad insert from the end of October through the end of the year in order to use it to look up answers for the brand's Text 2 Win sweepstakes. I answered every question right in an effort to win a $6,000 weekend getaway or a weekly $100 gift card. At the end of the campaign when Walgreens asked if I wanted to stay on its text list for special offers, I replied YES. Why? Because the campaign was fun and I believed Walgreens would offer me value going forward.