10 Retail Sales Bad Habits to Break (And How)
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6. Too much terminology
Problem: Slinging around fancy-schmancy adjectives about your products doesn't necessarily help you sell more. While certain terminology may be well known internally, it's likely foreign to the customer.
Solution: Know your audience. Talk about products using vocabulary the customer is accustomed to. However, you should still be sure to use the correct legal or compliance language laid out for you.
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Kevin Cundiff
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