Coresight Research Report: Quantifying Amazon as a Fashion Retailer

Amazon’s expansion into apparel is one of the hottest topics in U.S. retail — not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.

In this report, Coresight Research showcases the findings of its recent online survey of U.S. consumers, a sizable proportion of whom had bought clothing or footwear on Amazon during the past 12 months. The report explores how many U.S. consumers are buying apparel on Amazon, which retailers these shoppers have switched their spending from, what clothing and footwear brands and categories they’re buying on Amazon, their attitudes toward Amazon Fashion and its offerings, and where else, besides Amazon Fashion, they shop for apparel. Throughout this report, “apparel” refers to both clothing and footwear.

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