In episode 132 of Total Retail Talks, recorded last month at the National Retail Federation's Big Show in New York City, Molly Mecham, senior digital product manager, Finish Line, shares how the athletic footwear, apparel and accessories brand is using smart mirror technology in its brick-and-mortar stores to better engage shoppers. Mecham details the Finish Line's goal for the smart mirror technology, as well as why creating memorable customer experiences in-store will help differentiate the company going forward.