The Difference in Marketing for a Retail Store vs. for E-Commerce

Although the objective of both in-store and e-commerce marketers is to increase sales, they must employ different techniques to yield the same results.

In truth, marketing for physical retail stores and e-commerce websites are two distinct endeavors because of the ways each attracts customers. Consumers don’t stumble upon online companies the same way they do physical stores; they go directly to websites. Therefore, e-commerce businesses must place heavier marketing focuses on direct acquisition. Conversely, in-store retailers have to position themselves as recognizable and must boost brand awareness so consumers will interact and associate certain products with those companies.

Which marketing tactics should you employ to succeed in both in-store and online retail spaces?