How to Localize Your Global Store Through Social Media

When localizing your global brand, your employees are your greatest asset. They're in constant communication with customers, taking the pulse of local values and interests. And cheerful, helpful employees will promote your brand better than even the sleekest corporate marketing campaign.

However, it's not enough to have a great in-store team. You need to continue the conversation with local customers on social media to personalize the relationship and keep your brand top of mind. O2 Telefónica UK recently proved the power of social media by earning £90,000 (more than $130,000) in media value within six months of launching a localized, employee-based social media campaign.