5 Ways to Leverage Social Word-of-Mouth Marketing

Television media companies appear to be the first to leverage social word-of-mouth marketing across screens to keep audiences engaged and tuned in. You've probably seen several shows and events display a stream of tweets or Facebook posts directly on your TV or the stage set. Why? It comes down to engagement, and a new way media brands can further connect with viewers. By leveraging the power of their social network investments, TV media companies are broadcasting handpicked, visual word-of-mouth marketing expressions from passionate advocates to build a sense of community with audiences — all of which helps drive viewership and engagement.