Facebook Commerce: Bad for Brands, Good for Boutiques?

The New York Times recently ran an article detailing how F-commerce is doing. For anyone in need of a refresher, F-commerce was one of those ideas everyone was really excited about when it first popped up back in 2009, but it never really took off. Gap, J.C. Penney, Nordstrom and ASOS all shuttered their Facebook boutiques shortly after launching them. (We did an informal reader survey on the topic back in February: the majority of the 100-plus responders had never heard of F-commerce.) The Times is now reporting that although larger brands have bombed, small businesses are benefitting.